Circulation of the French language literature and the Croatian publishers in transition and post-transition periods

Abstract

This article is based on a research which aim is to determine the circulation modalities of the French language literature translated into Croatian since 1991. We mainly focus on the position of the French language literature in the Croatian publishing houses’ catalogs, criteria for selecting titles for translation, available subventions, cooperation with different actors in the literary field, and marketing strategies used to promote translated books. After a presentation of the Croatian publishing industry and literary translations from French between 1991 and 2020, we process and analyse data collected through a survey sent to the Croatian publishers via the online platform LimeSurvey. Then we present our conclusions regarding the circulation of the French literary texts in the Croatian culture from 1991 onwards, the position of translated literature in Croatian culture and society, the social conditions of literary production, the logic of the market, the structure of the literary field and the transnational circulation of literary texts.